There could be few reasons for a game which insanely get popular. Like easily playable, free to download and the game itself which must be good.
I’m talking about PUBG mobile here. PUBG is one of the popular game currently in the industry, with over 400millinon copy sold and millions of active mobile players. The PUBG mobile take mobile gaming into another level both for gamers and creators.
The PUBG mobile is very popular in India than any other gaming. According to the survey, 70% of Indians play PUBG where 62% of players prefer to play PUBG on their phone.
So there are a few reasons and because of that, the PUBG mobile gets insanely popular in India.
Portability:- PUBG was first released for Microsoft Windows via Steam‘s early access beta program in March 2017, with a full release on December 2017. The game was also released by Microsoft Studios for the Xbox One via its Xbox Game Preview program that same month and officially released on September 2018. A free-to-play mobile version for Android and iOS was released in 2018. The earliest version of PUBG Mobile was not in English Though for a short time, between February and March, PUBG Mobile came only in Mandarin. The global English version was launched almost a month late.
In India there are very fewer PC gamers, yes mostly more than 70% of Indians have their Desktop/Laptop even MAC in their home but they use this for working purpose. This is why games like GTA V etc not much popular in INDIA. But as we know the INDIA is one of the top country (Mobile phone users in India crossed 581 million users in 2014 and has been on a steady rise over the last decade. According to a survey by eMarketer in 2015, India is estimated to have over 800 million mobile phone users in 2019.) this is one of the reasons for PUBG mobile gets very popular in India.
Free/Cheap internet:- another major reason is the internet. As PUBG is an online game and needs fast internet. Thanks to the Reliance JIO who dragged internet plan in very low cost, when JIO launched in India it was free for a year so almost more than half mobile users left their old Service Providers and moved to jio after when jio was started charging it was 70% less than before so it was so so affordable than before. So it also a reason for PUBG to get popular in India.
Apart from Portability and Internet the game it is very very interesting. 100 players across the globe enter in a match, you got 3 more individuals in your team, you visit the different places on the map and loot weapons, medkits, armor, etc and kill the enemies for Chicken Dinner.
From a gamers view, the PUBG mobile is ultimate medicine to get out of your depression in late nights. Between the age of 16-23, we can see depression within young guys, I know some guys they were in depression but after they start playing PUBG their depressions have been decreased.
Conclusion:- the last thing I would like to say that, PUBG has given a great platform to everyone and helped the Indian gaming community to grow. They also introduced much gaming even like PMCO or PMIT with big winner price money and also to represent India on an international level (Team soul has done that). And we have seen many new creators.